Rainbow Acquires Major Canadian Animation Studio

Oct 5 2015

Leading family entertainment specialist Rainbow, the largest studio In Europe, has announced the acquisition of Canadian animation studio Bardel.

Rainbow Is a content powerhouse with a presence in more than 150 countries through hit shows that include Winx Club, Mia and me and brand new action comedy Regal Academy. The company holds a strong position in the global entertainment industry.

Acquisition of Bardel, which is one of Canada’s biggest studios and works with major companies such as Nickelodeon, DreamWorks, Disney, Warner Bros., and Cartoon Network-Adult Swim, highlights Rainbow’s strategic focus on quality content, technological innovation and ability to build a strong presence on a worldwide level.

Rainbow’s status will be boosted even further through the link up with Bardel, which employs more than 650 artists across three important divisions In Canada. Acquiring such a major player in the North American animation sector underlines Rainbow Group’s status as one of the biggest and most influential studios in the world.

“New productions, new forms of entertainment and new media all mean you can’t stand still in this Industry; says lginio Straffi, President and CEO of Rainbow Group. “At Rainbow we know this, which is why we are dedicated to innovation, creativity and a commitment to international growth. As a major player in the global entertainment market, we want to hold this position and the credibility built through more than 20 years in the sector, but also to grow further. This is why we have acquired Canadian company Bardel, a big production force with more than 30 years of history. With our Canadian friends, we will share the continuous search for quality, the attention to detail, and the spirit of innovation. Together, we’ll be stronger and better equipped to turn the many projects we have
planned Into reality. For Rainbow, this is a very important step forward. We want to retain our identity as we grow but are also ready to embrace the positive energy of a company that like us, Is a creative and dynamic force. Together we will face, and overcome, big new challenges.”

Delna Bhesania, CEO, Bardel Entertainment. adds: “Barry and I are very excited to be part of the Rainbow Group and look forward to working together to bring to life high quality feature films, 1V series and new media. With Rainbow’s expertise In licensing and distribution and Bardel’s expertise in production the company is well positioned to create first class global brands”.

For further information please contact:

Jane Garner & Suzy Wyld
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About Rainbow
Rainbow Is a world leader In the kids’ entertainment Industry, dedicated to TV and feature fllm productions, along with managing global distribution for its ancillary rights. RainboW’s successful distribution of its content In diverse media Including TV, theatre, and the Internet, as well as in the consumer products Industry, has led to the company being top ranked on the yearty Global Licensor List worldwide, and 1st In Europe. RainboW’s property list Includes: Winx Club, Tommy & Oscar, Prezzy, Monster Allergy, Huntlk Secret and Seekers, PopPixle, Maya Fox, Gladiators of Rome and Mia and me. The company Is headquartered In Italy, wilh subsidiaries In Moscow, Hong Kong and Singapore. www.rbw.it

About Bardel
For over 25 years, Bardel has been the leading animation services provider in North America due to its stellar reputation built on three core values: quality, creativity and Innovation. Led by Its founders Barry Ward President and Delna Bhesanla CEO, (Nominated for Ernst & Young’s Entrepreneur of the Year 2015) Bardel is recognized as one of the most trusted names in the industry. Employing 650 staff, Bardel spans across three state-of-the art studios with two locations In Vancouver and one In
KeJowna. Bardells the only full-service animation studio concurrently providing animation services for a diverse slate of u.s.
blue-chip partners: Nickelodeon, DreamWorks, Disney, Warner Bros., and Cartoon Network-Adult Swim. The current production slate Includes award-winning series such as King Julien, Mack & Moxy, Puss In Boots, VeggleTales, Dlnotrux, Rick & Marly, Teenage Mutant Ninja Turtles, Jake & the Neverland Pirates, Teen Titans Gol and DC Super Hero Girts.

Ashley Evans

Media Relations

For media inquiries please reach out to Ashley via aevans@bardel.ca or by telephone at (604) 669-5589.