The new Bachelor of Media Studies (BMS) program at the University of British Columbia’s (UBC) Okanagan campus is the latest example of a B.C. academic institution partnering with area businesses to design a program that will equip workers with needed skills.

It also addresses the needs of a younger generation that has been migrating to the Okanagan from Metro Vancouver, with many feeling forced out by higher housing prices and seeking a better lifestyle, according to Central Okanagan Economic Development Commission manager Corie Griffiths.