44 Cats, the brand-new property from content powerhouse Rainbow, will make its debut in the U.S. with a week of premieres on Nickelodeon beginning Monday, June 10, at 10 a.m. (ET/PT). The series (52 x13) follows the daily adventures of Lampo, Milady, Pilou and Meatball – four kittens who are part of a music band named The Buffycats. Together, they try to
find creative solutions to everyday problems and help other cats in need. The series will air regularly weekdays at 10 a.m. (ET/PT) on Nickelodeon.
The U.S. launch of 44 Cats follows Rainbow’s 2018 agreement with Viacom International to broadcast the series in selected international territories. 44 Cats debuted last year and is already a ‘pawsome’ success in various countries across the world, enjoying fast growth in both broadcasting and licensing.
After leading the iconic Winx Club brand to fame, Rainbow is ready to establish another record-breaking classic. In 44 Cats, the cats live and play in a garage that they transform into a Clubhouse, while helping out their friends in the neighborhood. The series celebrates and promotes can-do attitudes and addresses important themes such as diversity, friendship and altruism. “Nickelodeon is synonymous with quality and excellence in the kids and family content industry. We are truly excited to announce the airing of another Rainbow TV series on Nickelodeon in the U.S.,” says Iginio Straffi, Founder and President of Rainbow Group. “44 Cats has already proved to be a top-notch show that can work in any territory, and thanks to Nickelodeon’s huge reach, we will be able to bring the overwhelming positive energy of the show to millions of kids in the U.S. too.”
Rainbow Group was founded in 1995 by Iginio Straffi, President and Chief Executive Officer, and gained a worldwide reputation thanks to the extraordinary success of the Winx Club fairies brand. The group operates in the family entertainment industry, ranking among the main international companies for the development of content – both animated and live action – for TV and cinema productions, as well as for the creation, development and licensing of content and the production of animated content for third parties, integrated by the group with the acquisition of Canadian studios Bardel Entertainment in 2015. With the acquisition of Iven Group in 2017, Rainbow Group has also broadened its offer of TV and movie products dedicated to adults and families, with the TV formats and film library owned by Colorado Film Production, Iven Group company that has been operating for more than 30 years. In over 20 years of experience, the group has created and developed a variety of properties and can count on a product portfolio aired in over 100 countries through different broadcasting platforms; in the consumer product industry, the group ranks in the top positions on the annual Top 150 Global Licensors List and is 1st in Europe, with more than 500 licensees worldwide.